Everybody out there receives more than just emails from family, friends, or people they know from the businesses they work at, they also receive emails from companies that are trying to catch your attention so that they can draw you in and makes purchases on items from their websites. Today, I’m going to tell you how you can go about creating an email marketing strategy using eight different concepts that actually work and you can use them right now!
First off, I know the title of this blog post sounds like a scam, like some YouTube video titles, but I’m here to reassure you that this actually is not a scam.
So, how do you go about creating an email marketing strategy that actually works at bringing in people and making them clicking your email to learn more? The first thing you have to do is personalize your email.
1. Personalize the Email
As easy as this part may seem, it’s actually quite hard to come up with a way for making this sound like it’s geared toward the customer, but also not too personal because then that would be crossing the border of coming off as creepy. The main factor you have to keep in mind is the relationship the customer has with your company. If they trust you, then that’s a good sign. If they don’t know you and you send out an email too soon and you force familiarity too soon, then that will definitely not leave a good impression at all.
2. The Subject Lines of Emails
There’s a specific way that you should go about titling your email’s subject lines and here’s one thing you should avoid: make sure to not title your subject line in your emails with 60 – 70 characters in length. I know it’s very specific, for some reason, and I don’t know why that is, but other than that, most email subject lines that have 70 or more characters work really well with getting customers to click through the email and read more about it. If the subject line has 49 characters or less, then it ends up still doing really well with open rate. The kicker out of all of this is that even emails with 10 characters or less had over half the amount of people opening them, according to (Buffer), the source I collected this data from. All in all, if you want people to read the content you have in your email, keep the subjects longer. If you want people just to open the emails, then go about keeping them shorter.
3. The Time Frame for Email Sending
When making an email, it's always important to figure out when that email will get sent. According to Buffer, they found that the best time of the day to send out emails is actually from 8:00 PM to midnight. I personally would've never known that that time would actually be a great time to market your emails towards people. The reason why is because it's the least used time frame compared to every other time frame.
4. Give Away Freebies!
Everybody likes getting free stuff, and there's no denying it. Depending on what your email is about, I would try and think about what your customers would most likely want to have as a freebie by imagining if you were on the receiving end.
5. Make Emails Mobile Friendly
About half the people that check their emails nowadays usually check them on their phone or tablet, so you should make sure that your emails look nice to view on both phones and computers. Some things to keep in mind when designing the email would be to keep everything in a one column template, make the font a little bit bigger, make the call-to-actions more obvious and easier to tap, and lastly, anything that's important for customers to tap, keep those things in the middle of the screen.
6. Don't Use Twitter or Facebook
No matter how much more everybody uses Twitter or Facebook to keep in contact with friends and family and find businesses on there, email still has a better time at bringing in customers than those platforms do. Buffer mentions that according to a company they know called SocialTwist that monitored campaigns from leading brands and companies, out of 300,000 referrals of new customers, 50.8% were reached by email, 26.8% were from Twitter, and 22% was from Facebook. So no matter how you might think about it, email will always do better than any other platform in reaching its audience.
7. Weekends are the Best Days!
I know I told you earlier in this post that 8:00 PM to midnight is the best TIME to send out emails, but there are better DAYS to send out those same emails too! Out of all seven days of the week, Saturday and Sunday would be the best time to send out emails because, just like the time frame, Saturday's and Sunday's volume for sending out emails is really low, and that just gives you a better opening time to send them out to your customers.
8. Reconnect with Your Inactive Subscribers
When people join your mailing list from your company, most of the people won't follow-up with the other emails that are to come. This is something that everybody has to deal with and there's not really any way around it. One thing you can do to try and lessen the amount of inactive customers in your mailing list is by trying to send out an email that mentions that the company hasn't seen you in a while and also by adding an unsubscribe link or button in the email for them to unsubscribe If they choose to. It definitely helps me since I keep getting emails every day. Lol.
I hope all of this helps y'all in figuring out what strategies you can use to make your emails even better and marketing them towards the people around you.
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