So, you want to start creating content, but you have no idea where to start or what to do. Well, you came to the right place! I will be teaching you the basics to creating a strategic social content plan and what you should and shouldn't do with your content.
What are My Goals?
You may already have your reason as to why you want to make content, but just in case, ask yourself, "What is it that you want from social media anyways?" Are you doing it because you are obligated to, or are you just doing it for fun like I do with my YouTube channel? For me, I feel like some people don't have a clear thought in mind on what they really want to make content on and they are just doing it because they feel like they have a responsibility to. Most of the time, however, I can tell that most people keep on doing what they love doing because it's fun! To reiterate again, make sure that whatever you're doing, only do it if you believe that you will have a blast doing it again and again!
Who is My Audience?
Once you figure out your goals that you came up with for your content, you need to figure out who your target audience is going to be. According to SproutSocial, only 55% of marketers, that's us, use social media data so that we can understand our target audience better. It might seem like a long and tedious thing to do, but in the long run it will definitely pay off because you will have a better idea as to what your audience pays attention to more and which types of social media platforms to use more than the others.
What are Metrics and How Do I Use Them?
Right now, you're probably wondering what I mean by metrics and what use you have for using them. It's relatively easy to figure out. Basically, you're paying attention to your content's reach, clicks, engagement, and hashtag performance. Reach is the amount of people that actually saw your content. Clicks are the number of clicks on your content itself. Engagement is the number of interactions with your content divided by the number of impressions. It's also a better way of seeing how your audience sees you and if they want to interact with your content.
Choosing My Content
There are many different types of content you can create to catch many different people's attention. There are blog posts, GIF images, photos, video clips, full videos, infographics, and many more. Currently, the most popular type of content that is out there is videos. According to HubSpot, 82% of internet video traffic currently makes up that much of the total consumer internet traffic this year. I'm not saying you can't make content with anything else other than video, but it might not get as much traffic as you would have originally liked. All in all, stick to making the type of content that you believe will work the best with your image in mind.
Timing is Everything!
The time of day and the day of the week are really important in figuring out when your target audience is online and using the internet the most. When you post your content online, you need to be ready to engage with your audience, so if you were to choose to upload content late at night, not only would that not be a very good time to post said content, but nobody would be ready to respond to anything either. The other thing you need to remember to do is if someone responds back to your online content, you need to respond back ASAP. Otherwise, they possibly won't believe that you are the best at what you do.
What's Next?
Now that you have figured out all of the previous sections I mentioned above, now is the time to look at what content is working, what content is not working, and lastly, how you will try to improve on what you can do better. This mainly wraps around your content that is performing very well and making any needed adjustments to other parts of your content that you know you could do better on or the content that didn't do so well , but you now know what you need to do to make it work and make it even better!
Thank you so much for reading this post, everyone! I hope this all helps you in figuring out what type of content you want to make and also how and where you're going to post it online.
