Effective Email Marketing Strategies that Actually Work [8 Concepts You Can Use Right Now!]

Everybody out there receives more than just emails from family, friends, or people they know from the businesses they work at, they also receive emails from companies that are trying to catch your attention so that they can draw you in and makes purchases on items from their websites. Today, I’m going to tell you how you can go about creating an email marketing strategy using eight different concepts that actually work and you can use them right now!

First off, I know the title of this blog post sounds like a scam, like some YouTube video titles, but I’m here to reassure you that this actually is not a scam.

So, how do you go about creating an email marketing strategy that actually works at bringing in people and making them clicking your email to learn more? The first thing you have to do is personalize your email.

1. Personalize the Email

As easy as this part may seem, it’s actually quite hard to come up with a way for making this sound like it’s geared toward the customer, but also not too personal because then that would be crossing the border of coming off as creepy. The main factor you have to keep in mind is the relationship the customer has with your company. If they trust you, then that’s a good sign. If they don’t know you and you send out an email too soon and you force familiarity too soon, then that will definitely not leave a good impression at all.

2. The Subject Lines of Emails

There’s a specific way that you should go about titling your email’s subject lines and here’s one thing you should avoid: make sure to not title your subject line in your emails with 60 – 70 characters in length. I know it’s very specific, for some reason, and I don’t know why that is, but other than that, most email subject lines that have 70 or more characters work really well with getting customers to click through the email and read more about it. If the subject line has 49 characters or less, then it ends up still doing really well with open rate. The kicker out of all of this is that even emails with 10 characters or less had over half the amount of people opening them, according to (Buffer), the source I collected this data from. All in all, if you want people to read the content you have in your email, keep the subjects longer. If you want people just to open the emails, then go about keeping them shorter.

3. The Time Frame for Email Sending

When making an email, it's always important to figure out when that email will get sent. According to Buffer, they found that the best time of the day to send out emails is actually from 8:00 PM to midnight. I personally would've never known that that time would actually be a great time to market your emails towards people. The reason why is because it's the least used time frame compared to every other time frame.

4. Give Away Freebies!

Everybody likes getting free stuff, and there's no denying it. Depending on what your email is about, I would try and think about what your customers would most likely want to have as a freebie by imagining if you were on the receiving end.

5. Make Emails Mobile Friendly

About half the people that check their emails nowadays usually check them on their phone or tablet, so you should make sure that your emails look nice to view on both phones and computers. Some things to keep in mind when designing the email would be to keep everything in a one column template, make the font a little bit bigger, make the call-to-actions more obvious and easier to tap, and lastly, anything that's important for customers to tap, keep those things in the middle of the screen.

6. Don't Use Twitter or Facebook

No matter how much more everybody uses Twitter or Facebook to keep in contact with friends and family and find businesses on there, email still has a better time at bringing in customers than those platforms do. Buffer mentions that according to a company they know called SocialTwist that monitored campaigns from leading brands and companies, out of 300,000 referrals of new customers, 50.8% were reached by email, 26.8% were from Twitter, and 22% was from Facebook. So no matter how you might think about it, email will always do better than any other platform in reaching its audience.

7. Weekends are the Best Days!

I know I told you earlier in this post that 8:00 PM to midnight is the best TIME to send out emails, but there are better DAYS to send out those same emails too! Out of all seven days of the week, Saturday and Sunday would be the best time to send out emails because, just like the time frame, Saturday's and Sunday's volume for sending out emails is really low, and that just gives you a better opening time to send them out to your customers.

8. Reconnect with Your Inactive Subscribers

When people join your mailing list from your company, most of the people won't follow-up with the other emails that are to come. This is something that everybody has to deal with and there's not really any way around it. One thing you can do to try and lessen the amount of inactive customers in your mailing list is by trying to send out an email that mentions that the company hasn't seen you in a while and also by adding an unsubscribe link or button in the email for them to unsubscribe If they choose to. It definitely helps me since I keep getting emails every day. Lol.

I hope all of this helps y'all in figuring out what strategies you can use to make your emails even better and marketing them towards the people around you.

How to Create a Portfolio Website for Job Searching [Making Websites Eye-Catching to Viewers!]

So, you just graduated college with a degree in Digital Marketing and you’re out there looking for jobs, but you don’t know how to create a portfolio website about yourself to show companies who you really are. Well, you’ve come to the right place! I’m going to tell you about what a portfolio websites are and how you can make one that’s got the right information that you should let employers know and how to make it eye-catching!

 

What is a Portfolio Website?

As this article from (Wix) says, a portfolio website is “an opportunity to make something that shows off your skills and conveys your unique voice, while looking just as crisp and professional as any of your other work.”

The first thing to do is consider “What do you want your portfolio to look like?” This would be things ranging from color, typography, which is a fancy way of saying the style and appearance of text for example, and how you want your website laid out. This is the first thing that will show off who you are by showing what colors and things you use to bring a website together.

Second, choose how you want people to move around your website. That could be scrolling continuously on one page or by having a navigation bar on your website and having your information spread out onto multiple pages. This one is a relatively simple decision, but I think it would be best to decide which one you’ll use before you start laying the ground work for the rest of your website.

Third, Make sure to show off your projects you have made in the past that you are proud of. This really gets employers attention! They get to see what you have done in the past and what you are capable of doing in the future if they were to hire you to work for their company. An example of this could be a program you made for elementary kids that help them learn geometry.

Fourth, anytime you have images on your website, make sure that you upload the highest quality of the images you can find because it looks better than just trying to figure out what this blurry picture is supposed to be of. Lol.

Fifth, there’s content that you can’t forget to add to the website, and this is the most important. You need a homepage, a place where people that check out your website can start from and choose where to go from there, an about page, tell the people who you are and give them a short little biography about yourself. Make sure you give it your own personality, whether that is puns or illustrations that make you feel like you.

Sixth, this kind of correlates to the second step, but make sure that the user experience on your website flows smoothly. You don’t want to build a website that is so confusing, that even you don’t know where to go to get to a specific page. That wouldn’t be good at all! Start off with things like a wireframe. A wireframe is basically where you just sketch out on paper what you want your website to look like and as you start creating your website, you can slowly start adding in the elements you wanted one at a time.

Seventh, Search Engine Optimization, or SEO for short. After you’ve made your website, now you’ve got to consider “How are people going to find my website?” Start with things like writing alternative text for your images. This is usually only seen on your website if someone’s browser is blocking images or if the browser can’t load images, but it’s a good thing to do anyways because it helps search engines learn more about your website’s accessibility.

Eighth, with the ongoing development of smart phones, most people that search the internet are using their phones more often than their laptops or desktops, so it’s a good idea to take the elements on your website and optimize them for mobile view. Depending on how you’re developing your website, whether that’s by using Notepad++ or using a program like Adobe Dreamweaver to help you in that process, usually a mobile view of a website means that there are less buttons and everything will be in a more condensed layout.

Ninth, after you’ve gotten this far in making your portfolio website, it’s a good idea to ask family or friends in what they think about your website before you publish it for the public to see. This is a great way to get honest feedback on something that you created and to also find out if they believe you left out anything that you should add or take out anything that they believe shouldn’t belong on there.

Lastly, it’s time to publish your website online and promote it on your social media channels, if you have any. Not only will this help more people to find you online, but it will also improve the SEO ranking for your website and you’ll get to hear some honest feedback from others. I hope this was as helpful for you as it was for me and now, head on out there and create the best website anyone has ever seen!