How To Successfully Create a Targeted Advertisement [3 EASY STAGES]

Before ad targeting really became a successful thing everyone used, putting out an ad to show off your current business, for one thing was all the same price, no matter how big or small the ad was. The price, on the other hand, was very expensive to afford and not a whole lot of people utilized ads because of that reason. Once people started realizing that we needed advertisements to keep our businesses going and to spread the word about them too, then I believe that's also when the prices for buying an ad actually started reflecting what they cost today. This is just a little back story of how ad targeting used to work, and I am here because I want to put your mind at ease and teach you that you can easily create an ad in 3 easy steps towards the audience you want!

Before you get started following the steps to create a successful targeted ad, you need to make sure you set a goal. Think to yourself right now, 'Who am I, and what do I want to accomplish?' This is something I came across from a website called AdRoll and I think it's important to know who you are and what you would like to accomplish when you make this advertisement. Now that you have figured out who you are and what you want to accomplish with your ad, let me teach you these three easy steps to creating a successful targeted advertisement!

1. The Awareness Stage

Using the resources I have collected from the website HubSpot, this is what they call The Buyers' Journey and it is separated into three different stages (or steps if you prefer). The first stage is called the Awareness Stage. This is when you should look to see if your company is struggling anywhere and if they are, then you need to address that problem and make sure to utilize that problem in the next stage.

2. The Consideration Stage

There is a reason why I mentioned that you need to use your company's problem in this next stage. This stage is called the Consideration Stage. During this process, this is when you will need to figure out how to explain to the people that are viewing your advertisement how you will be going about solving your company's problem. I would highly suggest making sure you explain it thoroughly to the public and not leave out any details you believe would be very important for them to know.

This is one of the most important stages in my opinion because it gives the viewer just the right amount of information that they would need to understand how you go about solving your company's problems and these targeted advertisements help you to create a relationship with your brand, not only just with people you have interacted with before. These ads should be pointing more towards branded content just to reiterate that if I was not clear enough. All in all, every stage is equally important.

3. The Decision Stage

The last stage in creating a successful targeted advertisement is the Decision Stage. The decision stage is actually quite common that you would not even realize that you see one all the time. They are on television, YouTube video advertisements, and more! Catch where I'm getting at yet? Commercials! The decision stage is when you communicate to the public what your company has started to offer. This can be anything you want to bring to the light. For instance, I love Nintendo products and they have some pretty good commercials on TV. They showcase what each game or console they are selling has to offer to us. That can be showing off what features the products have that we would not notice right away or they could be announcing a brand new game that is coming soon, like a game called Splatoon 3.

Just for Fun!

This last part is extra and you can have as much fun as you want with this. Be creative when going through each stage of creating a successful targeted advertisement. Even copy off of what trends are currently popular right now and that will most likely give you the starting boost you need to make this successful! Even possibly put some money into your advertisements if you are feeling a little bit adventurous because even if the advertisement fails, you will hopefully have a somewhat better idea of how much you should spend on it in the future and how much you should change the way the advertisement looks to better suit your targeted audience.

 

How to Create Successful Blog Posts [5 Important Blog Post Recommendations]

When a person starts off thinking about creating a blog, they will usually come to the conclusion that it will take forever to make one, and on top of that, it will also be impossible to keep up with the content that they are creating. I'm here to tell you how you can create a successful blog with my five best recommendations on how to catch a reader's attention.

1. Create an Eye-Catching Blog Name

In order for a person to attract attention, the first thing you need to do is create a name for your blog that readers will remember. The name of my blog is "Jacob's Corner". I think it's best if you keep your blog's name simple because if it's hard to remember it yourself, then your readers will only have an even harder time trying to remember what it was called also.

2. Write about Things People Are Unaware Of Yet

It might sound strange to mention something like this, but no one in the whole universe knows everything about everything. The only person, and by person, I mean superior being, that should and does know about everything ever is our Almighty God!

To start off, do some research on what is currently trending right now on the internet. Not one thing stays trending on the internet forever. Most items or ideas will go through a fad and then disappear forever. For instance, virtual reality devices, like the Oculus Rift S, aren't as popular right now because it costs too much money for the public to afford. If they were able to find out more on what those VR devices offered, then the public would most likely be more receptive of the price and be more willing to give them a try.

3. Narrow down Your Blog Post Topics

Just like with the blog name being eye-catching, you need to look from the readers' perspective and ask yourself if the topic you chose for your post will make readers want to read more after just reading that. To give more insight into what I mean, HubSpot Academy gives us this idea: When you pick a topic, do not just use a generic one like "running shoes", you need to narrow it down to even better titles like "best running shoes for marathons" or "lifetime of running shoes". It gives more character to your post and it also shows that you spent your time doing research for your blog's post and did not just put something together thoughtlessly because you felt like you had to.

4. Slow Your Roll on Trying to Solve Everything Right Away

Once you find your topic that you would like to talk about in your blog post, make sure that you slow down and take your time explaining what exactly it is that you would like the reader to know and learn. If you try and tell them everything all at once, it will start to get confusing and the reader will not know how to interpret what it is you are saying to hem and they will most likely look elsewhere for insight on the topic they are researching.

Try to explain what you would like to get across to the readers in thought-out steps. For instance, on my YouTube channel, Mariojacob7red, I have tried making my own How-To videos because the ones I have researched and used before were not very detailed on what I should be expecting to see when doing what I was doing. What I did was I decided make videos of the same type that those other YouTubers made, but I wanted to make sure I added the needed details that they left out and thought was unnecessary to show and tell us and it still helps viewers to this day.

[My example of a video where I explain in detail what to do.]

5. Make it Look Good!

Lastly, you need to make your whole entire blog look amazing and to where it will draw in more people to read your blog and its posts. What I do for anything I make is I love using vibrant or vivid colors! An example of where I utilize this is my YouTube channel. Along with making sure I get my point across in the thumbnails, I believe adding color to those posts will draw in more viewers. This is also how I think blogs and YouTube videos work in a similar way.

Besides using colors, the way you have your blog laid out is also another key factor in attracting new readers to read your posts. I kind of like how the old Google Sites website worked because you used to be able to set your website up however you wanted. Designing it the way you want is what makes your blog and the content it has unique from everyone else's and nobody can copy you exactly because you are you!

If you follow these five simple steps, then I guarantee that you will be able to create a successful blog!

Happy blogging!

Sources used for research in this post:

https://www.theminimalists.com/blog/