How to Successfully Master Ad Copy & Ad Creative with Targeted Advertising [Fun and Easy to Accomplish]

To start off, targeted advertising is not as hard to learn as you might think. It is actually quite easy to master and understand. The main thing you just need to look out for is what type of advertisement are you trying to make? There are different types that I will help explain to you to make it easier to understand the difference.

Demographic Advertisements

All of the different types of advertisements I talk about are from HubSpot. The first type is demographic. Demographic advertisements are a collection and analysis of general characteristics about groups of people and populations. This can be where you choose the age, location, language, and income of each advertisement and that advertisement will be focused towards that group of individuals. This happens because you are making your advertisement more specific towards the group you want to advertise to. What makes this type of advertisement great is that it can be directed towards specific regions, it can be tailored to the ad copy you made, and it definitely reaches your ideal customers. Lastly, demographic targeting works best at the awareness stage since you are working with a new audience and you do not have a whole lot of information besides what you have collected so far.

Behavioral Advertisements

The second type of advertising is behavioral targeting. This is a method that allows advertisers and publishers to display relevant ads and marketing messages to users based on their web browsing behavior. The examples of these are actually quite common, but we just never knew that they were tied to behavioral advertisements. They are previous search terms, how much time you spend on a page, the content you interact with on the webpage, and the last time you visited the website. In a way, you can think of how Google search works. When you search for something on the internet, you receive lots of results over multiple pages and even when you get the exact result you wanted, other websites will offer themselves too because they think you want to visit their website too. Basically, anything you do on the internet, like visiting a website, viewing a pricing page, a business you purchased something from before, those can be targeted towards your behavioral advertisement.

Contextual Advertisements

The last one is called contextual advertising. This one you see all the time. These advertisements are placed anywhere a website owner wants on their webpage based on the content of those webpages. There's not much more I can say to explain it since we see examples of these every day, but here they are. It can be shown as a sponsored ad on publication websites, display ads on website pages, and native ads in video form and info graphics. This advertisement is also the most effective at the awareness stage too because of needing to find the right audience.

There is a slight difference between contextual and behavioral targeting that you should keep in mind. Behavioral ads show up based on online behavior while contextual ads only utilize keywords and topics from user searches on the web.

Putting Everything Together!

To help sum up what I have just talked about so far, think of an upside down pyramid. The way that this website, thenextad.io, uses the pyramid is actually quite interesting. Going from the top part, which is bigger, to the bottom, the smaller part, we start off with "Not Aware". If this is your first advertisement for your company, then this is where you'll begin at. The next part is "Aware". People know what your brand is now, but they aren't sure if they want to buy anything from you yet. This may also indicate that you need to work on your visual appeal in your advertisements more to make them more convincing to buy. This is also called an ad creative which is the visual attributes of the creative object that is your digital ad. The last part is called "Direct Leads". With this part, people know who you are and definitely have an intention to buy a product from you.

At this point, you may be asking "How does this tie into ad copy and ad creative?" Well, if you put both of these topics together, you can create a very compelling advertisement that nobody can look away from (depending on the content).

First, what is an ad copy? Ad copy is text that is in the form of an advertising message that is aimed at catching and holding the interest of the prospective buyer. When you see an advertisement online, you will usually read one line that catches your attention and makes you want to click it to read more about it. That's an ad copy line. To make ad copies more simple and easy to understand, try to avoid using abbreviations and acronyms because not everyone will catch what you are throwing at them. It also helps to shorten your sentences so they aren't too long to read.

After you put all of these ideas together, I have no doubt you will be able to create a great advertisement towards the audience that you want and have fun while doing it.

How To Successfully Create a Targeted Advertisement [3 EASY STAGES]

Before ad targeting really became a successful thing everyone used, putting out an ad to show off your current business, for one thing was all the same price, no matter how big or small the ad was. The price, on the other hand, was very expensive to afford and not a whole lot of people utilized ads because of that reason. Once people started realizing that we needed advertisements to keep our businesses going and to spread the word about them too, then I believe that's also when the prices for buying an ad actually started reflecting what they cost today. This is just a little back story of how ad targeting used to work, and I am here because I want to put your mind at ease and teach you that you can easily create an ad in 3 easy steps towards the audience you want!

Before you get started following the steps to create a successful targeted ad, you need to make sure you set a goal. Think to yourself right now, 'Who am I, and what do I want to accomplish?' This is something I came across from a website called AdRoll and I think it's important to know who you are and what you would like to accomplish when you make this advertisement. Now that you have figured out who you are and what you want to accomplish with your ad, let me teach you these three easy steps to creating a successful targeted advertisement!

1. The Awareness Stage

Using the resources I have collected from the website HubSpot, this is what they call The Buyers' Journey and it is separated into three different stages (or steps if you prefer). The first stage is called the Awareness Stage. This is when you should look to see if your company is struggling anywhere and if they are, then you need to address that problem and make sure to utilize that problem in the next stage.

2. The Consideration Stage

There is a reason why I mentioned that you need to use your company's problem in this next stage. This stage is called the Consideration Stage. During this process, this is when you will need to figure out how to explain to the people that are viewing your advertisement how you will be going about solving your company's problem. I would highly suggest making sure you explain it thoroughly to the public and not leave out any details you believe would be very important for them to know.

This is one of the most important stages in my opinion because it gives the viewer just the right amount of information that they would need to understand how you go about solving your company's problems and these targeted advertisements help you to create a relationship with your brand, not only just with people you have interacted with before. These ads should be pointing more towards branded content just to reiterate that if I was not clear enough. All in all, every stage is equally important.

3. The Decision Stage

The last stage in creating a successful targeted advertisement is the Decision Stage. The decision stage is actually quite common that you would not even realize that you see one all the time. They are on television, YouTube video advertisements, and more! Catch where I'm getting at yet? Commercials! The decision stage is when you communicate to the public what your company has started to offer. This can be anything you want to bring to the light. For instance, I love Nintendo products and they have some pretty good commercials on TV. They showcase what each game or console they are selling has to offer to us. That can be showing off what features the products have that we would not notice right away or they could be announcing a brand new game that is coming soon, like a game called Splatoon 3.

Just for Fun!

This last part is extra and you can have as much fun as you want with this. Be creative when going through each stage of creating a successful targeted advertisement. Even copy off of what trends are currently popular right now and that will most likely give you the starting boost you need to make this successful! Even possibly put some money into your advertisements if you are feeling a little bit adventurous because even if the advertisement fails, you will hopefully have a somewhat better idea of how much you should spend on it in the future and how much you should change the way the advertisement looks to better suit your targeted audience.